KISS took theatricality in rock to a whole new level with their face paint, over-the-top personas, and pyrotechnic displays. In 1984, the band took off the makeup, which created a spike of interest but divided longtime fans. They are back in the makeup now and continue to tour. They are also notable for being maybe the best self-marketers in the history of rock, as their image and logo has been on just about any product you can imagine, including coffins.
Trent Reznor’s Nine Inch Nails were one of the biggest bands of the 1990s with their combination of industrial sounds and traditional rock elements, aggressive live shows, and dark, snuff-film videos. In addition to huge albums like “Pretty Hate Machine” and “The Downward Spiral”, Reznor has scored films for such notable directors as Oliver Stone, David Lynch, and David Fincher, winning an Oscar for “The Social Network.”